A website should aim to make the user feel involved. Interested and engaged in the information stated and how it's presented. Words and copy should encourage the user to take thought and take action. Dealers of Design creates copy with purpose.
Optimized Copy for SEO
Search engine optimization is a moving target with many variables. However, the first step to solid SEO rankings is relevant website copy. Often times this can mean creating informative pages just for the keyword value. We can help brainstorm with you, to help ensure the words on your website are working to benefit your SEO standing.
Create your Brand’s Tone
A tone, a congruent style of writing across your website. It's not even a noticeable characteristic unless it's missing. There are levels of familiarity, tenses, and undertones that should remain consistent. It makes the information easier to read, comprehend, and retain.
Simplify the Message
When it comes to copy, less is often more. It's difficult trying to balance keywords, tonality, and prompting responses, all while staying vehemently on message. Dealers of Design can help you find that balance.
Speak their Language
It's important an organization speaks for and stays true to themselves. However, the ability to speak the language of your audience, in the right instance, goes a long way in creating trust.
